In December 2015, in partnership with TimePlay, Lionsgate Entertainment will offer moviegoers a first of its kind interactive trailer for the film, Norm of the North.

In select theaters, as part of the Norm of the North trailer and through the magic of TimePlay, moviegoers’ smartphones will become Norm of the North game controllers. Moviegoers will then be invited to interact with the Norm of the North trailer in real time, helping showcase the fun they can expect from the film when it launches in theaters later this month.